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November 23, 2024 at 16:39

Bad News for Men

Luxury brand Tiffany has installed a "Request Button" on their online store. This system allows women to easily tell men online, "If you like me, I'd like you to buy this♪"

Women Feel Compelled to Buy Because They Want to Be Liked
Generally, the most common usage pattern is women requesting men. A woman selects the jewelry she wants, fills in the man's name and email address, and sends a "request." The man, wanting to be liked by the woman, feels compelled to make the purchase. This system creates such a situation.
Men Will Buy Even Expensive Jewelry
The pattern where women request items before entering a relationship (the stage between friends and lovers) is highly effective. Men are more likely to purchase even expensive jewelry to successfully establish a relationship with the woman. Even during a relationship, if a woman requests items on occasions like birthdays or anniversaries, men are likely to buy them. When a man is about to propose, a woman might request something in advance, increasing the probability that the man will make the purchase.

For the full text, see the source: http://buzz-plus.com/article/2017/11/29/tiffany-scrounge-onedari/